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Kitty’s Cat Café Packaging and Branding

Project Type

Branding

Date

February 2023

Objective: Effectively use a dieline and spot colours to create a custom coffee cup design for a café or restaurant of our own creation.

Process: Package design was new to me - and I was excited to learn something new. The style I was leaning towards was fun, cutesy and playful, and this is well represented the colours I selected. To develop this fun style further, I created visual elements that worked for the brand - including, the background pattern (the paw prints), and the character for the logo (a simple, round cat with big sparkly eyes).

Tools Used: Created with a combination of spot colours, print separations and digital illustration. InDesign and Illustrator.

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