Travel In Style Marketing Campaign

Objective: Effectively promote a custom marketing campaign for White Oaks Mall

Process: This was my first major collaborative project. Although I didn’t know what to expect at first, I was able to work through any challenges with my classmates. Before starting out individual tasks, my classmates and I created a concept for this campaign. We decided on a travel-themed game that would require the collection of certain passport stamps for certain prizes. (Paris stamps allow a chance to win a trip to Paris, Car stamps allow you to win vehicles etc.) For my tasks, I was responsible for creating the stamp game pieces, as well as creating ads for multiple formats (billboards, bus ads and more.)

Tools Used: Figma and Illustrator