Vulnerable Innocence Branding and Marketing

Objective: Effectively create branding and promotional materials to appeal to its intended audience, and the client.

Process: With the project, I had the challenge of creating branding and promotional materials for a documentary about children’s safety on the internet. This was the first time collaborating with a client outside of class or campus. I find that I struggled to understand their needs in terms of visual identity. However, when we continued to share our thoughts and opinions on certain elements, we gradually came closer to solving those issues. In the end, it was decided to keep the branding minimal, with colours that could appeal to all that see the content.

Tools Used: Canva