Mindful Mondays Advertising and Branding

Objective: Effectively create branding and promotional materials to advertise the this evet to its intended audience.
Process: Since this is a series of events intended to promote calming and fun activities to students at campus, I had the challenge of finding different themes and palettes for each of them. However, with some input from my colleagues, I was able to find the perfect balance of elements that would appeal to the calm but fun activities that this event would provide. Including bright but calming colours and whimsical imagery.
Tools Used: InDesign and Illustrator