Lunch & Learn Event Promotion

Objective: Effectively create branding and promotional materials to advertise the this evet to its intended audience.

Process: Since this is a series of events intended to promote lessons of finances and money management to students at campus, I had the challenge of creating a logo and custom design for the various formats needed to promote it. However, after some careful brainstorming, as well as feedback from colleagues, I was able to come up with elements that appealed to its educational intentions, while also fitting the time of financing. This includes the mostly green palette, the chalkboard logo and the inclusion of various currency signs in the background.

Tools Used: InDesign and Illustrator