Free Breakfast Event Promotion

Objective: Effectively create branding and promotional materials to advertise the this evet to its intended audience.

Process: Since this is intended to promote various free breakfast events to students at campus, I had the challenge of creating a design that would appeal to students’ eyes, but would also stick with the theme of the event. After many conflicting ideas and a little help from my co-workers, I eventually found a theme that could work for this event. In the end, I went with a coffee house or café appearance for the signage. The chalkboards, the coffee beans and the various fonts and lines all work together to put a fun little spin on this events’ promotion.

Tools Used: InDesign and Illustrator