Academic Integri-Tea Branding

Objective: Effectively create branding and promotional materials to advertise the this evet to its intended audience.

Process: Since this is a series of events intended to promote academic integrity to students at campus, I had the challenge of creating a design that was educational and fun in order to appeal to students’ eyes, and to the events’ play on words. After some suggestions from co-workers and colleagues, I was able to come up with elements that appealed to both intentions. This includes: the teacup graphic, the pink and green colour palette, and the rounded, child-like font.

Tools Used: InDesign and Illustrator